Why run an Earned Media Share of Voice assessment?

  • Do you know how your company’s brand awareness stacks up against competitors?
  • Are you receiving comparable coverage in the industry trade and business media?
  • What are the opportunities for the media to consider your company an industry leader?

    An SOV assessment identifies the current perception and awareness of your company in the media. This data provides a benchmark for setting realistic KPIs to grow coverage of your company within the earned media that is read within your industry.

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